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Everyone can  master laundry

Share the load

Although more men are sharing the load today than ever before, our society is still far from being ideal. Ariel’s globally renowned #ShareTheLoad in its fourth season is all about the impact of an unequal home, and urging action to correct this gap. It is all about giving the men yet another reason to start sharing the load, and take the first step towards it!

83%

of women feel that men
don't see them as equals
when it comes to housework

When we See the Signs, we #ShareTheLoad

Share the Load
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Browse our articles

  • The #ShareTheLoad Journey

    The #ShareTheLoad Journey

    Learn about the journey of Ariel’s gender equality movement and the amazing progress made in Indian households over the past years.

  • Share The Load for more equality

    #ShareTheLoad for more equality

    Let’s take a journey through Ariel’s award-winning campaign series, which aims to question gender expectations in the household by raising important discussions.

  • ShareTheLoad before it becomes a burden

    #ShareTheLoad before it becomes a burden

    Ariel urges men to share the load and do their share of the household chores in its newest campaign, which aims to help women get their much-needed rest.

  • Ariel ask sons to #ShareTheLoad

    Ariel asks sons to #ShareTheLoad

    With the belief that mothers have a strong empathetic point of view, Ariel now urges mothers to raise their children as a generation of equals.

  • Keep #ShareTheLoad a reality

    The last few years have been quite unusual for everyone, we all had to face situations we had never faced before. This is true for households as well.

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