Share the Load

Why is laundry only a mother’s job? Dads #ShareTheLoad!

Across India, 2 out of every 3 women feel there is inequality between men and women in the home. Meanwhile, 76% of men believe that laundry is a woman’s job. Obviously that was a situation that needed to change. And with Ariel’s Dads #ShareTheLoad, we hope it is changing.

Over 1.5 million men pledged to share the load last year

After it was launched, more than 1 and a half million men pledged to share the load. They show that laundry doesn’t have to be a woman’s job. Yet that’s only the beginning of the journey toward gender equality in the home.

2 out of 3 children believe household chores are mum’s job 

It’s our behaviours as parents that influence how the next generation see household chores. Stereotypes become part of these children’s reality, and the laundry becomes mum’s domain. Children learn what they see, any inequality within their household is passed onto them. If their father never does the laundry, they’re going to grow up believing it’s not his responsibility. Those gender roles become ingrained. 

One little change can make all the difference 

Papa leaves his daughter an apology letter. He did not set a good example for his children. But he sees a way to make a difference, even just a little. 

Those small steps not only help to share the load, but set a good example for your children to follow. If things are not too late for the proud father in our heart-warming video, they’re not too late for your family, either. 

More than 1.5 million men have already shared the load. They have already made a difference in the eyes of their children. It may not seem like much, but it led Facebook’s COO, and equality activist Sheryl Sandberg to say: 

“The real win is the way they are changing stereotypes and showing that a more equal world would be a better world for all of us.”

So is laundry a woman’s job? No, laundry is for everyone. Cooking is for everyone. The workplace is for everyone. The world is becoming more equal, so let’s make sure the family becomes so, too.