Share the load

Learn about the journey of Ariel’s gender equality movement and the amazing progress made in Indian households over the past years.

Let’s take a journey through Ariel’s award-winning campaign series, which aims to question gender expectations in the household by raising important discussions.

Ariel urges men to share the load and do their share of the household chores in its newest campaign, which aims to help women get their much-needed rest.

With the belief that mothers have a strong empathetic point of view, Ariel now urges mothers to raise their children as a generation of equals.