Ariel's commitment to compaction

Our commitment Compaction

When it comes to laundry detergent, being compact doesn’t have one benefit, it has many. Which is why Ariel puts a big focus on compaction.

Put simply, compaction is giving you more power and better performance with less detergent. This means that each grain of Ariel powder contains more cleaning power than ever before.

That doesn’t just make our products better on tough stains, though. With each drop containing more power than ever before, we can shrink the size of the package and cut down on waste, too. That’s the essence of compaction: giving you more, for less.

Tough on stains, gentle on the environment

You may have noticed that detergents have come a long way since huge packs of powder. Boxes may be smaller, but the washing detergent lasts longer. This doesn’t just mean you need to carry and store less, but that it requires less energy at every stage of its life.

Environmental sustainability and protection is high on Ariel’s list of priorities, and compaction is key to this.

Smaller, more powerful detergent means less packaging is needed, using less energy in manufacture. It also means fewer raw materials and less wastage on product. Also, as packaging is smaller, it takes up less space, not just in your cupboard, but in storage and in transport, cutting emissions and therefore environmental impact.

A simpler laundry process

Yet Ariel detergent doesn’t stop there. We are constantly looking for new ways to minimize the impact of Ariel washing and our detergent on the environment.

Ariel allows you a simpler laundry process, and our latest powder is our most compact yet. Dosing couldn’t be easier, either. With the scoop, you don’t have to worry about wastage, just follow the instructions and you’ll have the right amount of detergent for every wash.

Ariel compaction is also important, and we are constantly looking for new, efficient ways to cut waste, improve quality and give you better tough stain removal with less detergent and less impact on the environment.