How to be more ‘compact’

How can a laundry detergent be compact?

When it comes to laundry detergent, being compact doesn’t have one benefit, it has many. Which is why Ariel puts a big focus on compaction.

Modern detergents, such as Ariel, are compacted, meaning they fit into a much smaller space and allow you to clean with smaller doses. Compaction doesn’t just mean that you have less to carry and that you have more room in your cupboard back home, though, it also means we can transport more Ariel powerful detergent at once, cutting carbon emissions.

It also means less packaging, while delivering even more power and sustainability.

Right dosage

By making our Ariel compact detergent more powerful, you have to use less of it. Yet that’s no good if you cannot get the dose right.

Too much washing detergent and you not only waste detergent, but you may well need to wash again. You’ll waste energy and water, as well as the detergent. That’s not good for your wallet or the environment.

So at Ariel, we make sure the dosing process is as easy as possible. Ariel powder is our most compact detergent yet, and with the scoop dosing is easier than ever before.