Share The Load

Share the load before it becomes a burden

Share the Load for Equality

Ariel urges men to share the load and do their share of the household chores in its newest campaign, which aims to help women get their much-needed rest.

Share The Load for more equality

Share the Load for Equality

Let’s take a journey through Ariel’s award-winning campaign series, which aims to question gender expectations in the household by raising important discussions.

Ariel asks sons to #ShareTheLoad

Ariel asks sons to share the load

With the belief that mothers have a strong empathetic point of view, Ariel now urges mothers to raise their children as a generation of equals.

The #ShareTheLoad journey

Share the Load Journey

Learn about the journey of Ariel’s gender equality movement and the amazing progress made in Indian households over the past years.