Share The Load

Share The Load for more equality

Share the Load for Equality

Get a comprehensive overview on Ariel’s award-winning campaign, which aims to question gender expectations in the household by raising important issues.

Ariel asks sons to #ShareTheLoad

Ariel asks sons to share the load

With the belief that mothers have a strong empathetic point of view, Ariel now urges mothers to raise their children as a generation of equals.

The #ShareTheLoad journey

Share the Load Journey

Learn about the journey of Ariel’s gender equality movement and the amazing progress made in Indian households over the past years.