Share the load

Although more men are sharing the load today than ever before, our society is still far from being ideal. Ariel’s globally renowned #ShareTheLoad in its fourth season is all about the impact of an unequal home, and urging action to correct this gap. It is all about giving the men yet another reason to start sharing the load, and take the first step towards it!

83%

of women feel that men
don't see them as equals
when it comes to housework

When we See the Signs, we #ShareTheLoad

Browse our articles

The #ShareTheLoad Journey
Learn about the journey of Ariel’s gender equality movement and the amazing progress made in Indian households over the past years.
#ShareTheLoad for more equality
Let’s take a journey through Ariel’s award-winning campaign series, which aims to question gender expectations in the household by raising important discussions.
#ShareTheLoad before it becomes a burden
Ariel urges men to share the load and do their share of the household chores in its newest campaign, which aims to help women get their much-needed rest.
Ariel asks sons to #ShareTheLoad
With the belief that mothers have a strong empathetic point of view, Ariel now urges mothers to raise their children as a generation of equals.
Keep #ShareTheLoad a reality
The last few years have been quite unusual for everyone, we all had to face situations we had never faced before. This is true for households as well.

Share the load

83%

of women feel that mendon't see them as equalswhen it comes to housework

When we See the Signs, we #ShareTheLoad

Browse our articles

The #ShareTheLoad Journey

#ShareTheLoad for more equality

#ShareTheLoad before it becomes a burden

Ariel asks sons to #ShareTheLoad

Keep #ShareTheLoad a reality

of women feel that men
don't see them as equals
when it comes to housework