Welcome to the world of gender equal house housework! Here you can get a comprehensive overview on Ariel’s award-winning campaign, which aims to question gender expectations in the household by raising important issues. Over the years, the #ShareTheLoad movement has had a massive effect on society’s view on traditional gender roles, but there’s still more work to be done if we want to achieve total equality within the household:
In Sons #ShareTheLoad, Ariel asks the most relevant question yet raised in the laundry room conversation: Are we teaching our sons what we are teaching our daughters? There’s a visible gender disparity between how we raise our daughters, and what we teach our sons, resulting in unbalanced expectations and burden on married women. It’s time to make a difference by teaching our sons that equality starts at home. We can become changemakers by teaching the next generation what it truly means to be equal simply by sharing the load.
The film was released on January 24th, 2019, and amassed 73 million views by May 2019.
Be a part of the conversation around equality in the laundry room and see what’s going on in Ariel’s social media accounts.
Ariel has been unearthing the reality of inequality within households since 2015 with the award-winning #ShareTheLoad movement. The initiative was launched in India to address this issue, aspiring for a progressive future and happier households where men and women Share The Load equally. First, we disputed that laundry really is only a woman’s job.
Then, in 2016, we asked Dads to #ShareTheLoad, striving to break the cycle of prejudice that was passed down from one generation to the next.
If you want to know more about the previous years’ campaigns, and see the progress that’s been made on public attitude towards household chores since 2015, read the Share The Load journey!
Besides parents, celebrities also play a huge factor in influencing the future behaviour of children. That’s why Ariel is so proud to have its message endorsed by popular personalities as well as bloggers, pledging their support to #ShareTheLoad.
“I wish all men could demonstrate equality and #ShareTheLoad not just on Women’s day but every day!”SARGUN MEHTA
“Being an equal partner and #sharingtheload is a default setting. After all, it’s our Load!”RAVI DUBEY
“I thank my mother for having set the right example for me, and for ensuring I can stand her proudly today to set an example.”RAJKUMAR RAO
“Partners like Raj shouldn’t be exceptions, they should be the norm.”PATRALEKHA
If you want to know more about their thoughts regarding household equality, click on the below button.
Are you interested in the buzz surrounding Ariel’s society-shaping campaign? See what the internet thinks about the #ShareTheLoad movement!
Thanks to our selected tips, anyone can become a master of laundry duty! If you want to be a part of the change, but you’re not sure how to get started, begin by reading through our guides below.
How to understand fabric care labels
How to sort your laundry before the wash for the best results
How to use and dose Ariel liquid detergent
In case you’d prefer step-by-step instructions on the correct use of the washing machine, and the many ways to wash different clothes, Ariel is here to the rescue!
How to use a washing machine
How to Wash Clothing
Now there can be no excuse for you not to #ShareTheLoad!